R+R were approached by Abela & Souq Planet to create a new brand and store identity for their convenience and supermarkets. The client wanted to take a different direction and become more identifiable, enhance the customer experience, and have a fresh look at the same-old white box of traditional neighbourhood supermarkets.
We initially created the brand name based on the Urban feel the client was looking for. After coming up with a list of 40+ names the favoured option was "My Urban Market", but we felt the name should talk to the customer on a more personal level, and also when abbreviated "MUM" a few minutes later and "Your Urban Market" & "YUM" was born. The first two sites opened at Abu Dhabi Marina and Bloom Gardens in Q2 2018.
R+R Design Team: Glynis Rabone, John Rabone, Tony Friend, Kosha Tarsaria, Doaa Al Mawed, Hareesh KC, Aneesh VT, Michelle Greene