We've completed over 20 Toys R Us stores for Al Futtaim in the GCC and Egypt. Unlike the rest of the world, most of our TRUs stores have been in a mall as opposed to stand alone units. This means on most we can be a little more creative and have a greater emphasis on entertainment and technology. Our Dubai Festival City store gives the shopper a far more immersive experience from the interactive lifts, animatronics and through to the play and buy areas. The increase in technology based play has meant that the traditional toy store is having to adjust to the times and this emphasis on in-store entertainment will become even more prevalent as we move forward.
R+R Design Team: Glynis Rabone, John Rabone, Wassim Jammal, Emma Edmondson, Renjith K.S, Aneesh V.T, Hareesh K.C