April sees the opening of the first two YUM sites at Bloom Gardens and Abu Dhabi Marina. We developed the full corporate brand, name generation, brand guidelines and ID for National Catering Co. YUM is designed to come in various store formats from smaller convenience stores to Supermarkets around 20-25,000 sq/ft. The two prototype sites are both community-based convenience stores in Abu Dhabi with a planned Supermarket to follow in Dubai later this year.

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