Concept Store for Jumbo

Jumbo Electronics - Qatar appointed R+R to create the brand identity and store concept for their 30,000 Sq/Ft Northgate Mall store. Jumbo currently operate both Jumbo & Spark Electronics throughout Qatar but wanted to develop a new lifestyle electronics store for the larger premium malls. Spark stores have a good recognition with customers in Qatar so rather than develop a totally new brand we worked with the existing and have added the "All" to represent the new one stop lifestyle offer. The new store is due to open Q4 2016 and we'll have further progress reports over the next few months.


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